Business Cases that are Actually Helpful
Prove value & build trust with a business case tailored for every deal,
powered by your unique point of view and a tireless AI agent
Supercase is simply a better business case
Fully automated, but every word coming from your point of view + real-time research. Give your buyers what they need to make the decision and turn your sellers into trusted experts who can get the deal done.
Elements of a Supercase
✓ Cost of "Do Nothing"
✓Problem identification
✓Problem quantification
✓Canary metrics
✓ Root cause analysis
✓Double clicks down to fixable problem
✓Connect the dots back to Org's priorities
✓ Fix recommendation
✓Solution design
✓Solving for blockers
✓Success metrics
✓ Decision options
✓Do Nothing
✓"Build vs. buy" comparison
✓Change management & rollout
The Supercase for Supercase
Ask yourself this: What would happen to your revenue if every deal had a strong business case?
DO I HAVE A PROBLEM?
If most of your Closed-Lost reasons are some version of "didn't see value" and if most of those deals don't have a good business case attached in your CRM, then you're probably losing revenue that you should be winning. The question is: how much?
ROOT CAUSE ANALYSIS
Sellers skip because researching & writing a good business case is hard. And most business cases are hopelessly biased, so they know buyers distrust them anyway.
THE FIX
Update your framework to be more useful for buyers and easier for sellers. That's not as simple as it sounds. You need to address serious seller intertia and buyer skepticism. It needs to be automated to get reps on board, it needs to add genuine value for buyers; but it can't just be AI slop, because buyers will hate that and it'll kill your credibility.
DECISION OPTIONS
Honestly, the easiest choice is Do Nothing. But have you quantified that cost? Or you can do it on your own. But do you have the time & expertise to reformat that positioning doc from marketing to be suitable for LLM injestion? Do you have a killer business case framework ready? Do you have a financial model of each customers' problems ready to go? Or yes. You can use Supercase and have your first case out the door 15 minutes from now.
Sales Positioning
Translate your org's market insights & product positioning into customer-level language so every rep shows up as a credible expert... and AI doesn't slop out unhelpful garbage.
- Guided discovery to capture your insights
- Financial modeling of cost of do nothing, true cost of DIY and your approach
- Detailed project plans for DIY vs. Vendor with timeline, budgets and staffing
Truly Agentic Research
Supercase Agent scours web, third party databases and internal sources to synthesize a high confidence analysis of customers' priorities and challenges.
- Firmographic & real-time financial data
- Prospect & competitor website analysis
- CRM, call transcripts, relevant docs
Case Content
Synthesize your sales insights and deep research to create a trustworthy analysis & recommendation that's actually helpful to decision makers.
- Separate Executive & CFO summaries
- Root cause analysis & recommendation how to fix
- Share as is or edit with Supercase LLM
Decision Options
Automatically generate customized planning docs so decision makers can understand the true costs of Build vs. Buy.
- Financial modeling with Monte Carlo analysis to evaluate risks
- Project plans with detailed budgets, timelines and staffing requirements
- Apples to apples summary to compare time-to-value, costs, and risks