What do you do to make sure every rep is credible?
The best sellers sell the problem,
not the product.
Leaders wish the whole team
would sell that way.
Supercase makes it happen.
Your top sellers do great. They build a business case, establish pain and quantify the cost of inaction to justify the investment. Everyone else falls back on a product demo, and the deal stalls because there’s no urgency.
Every rep, every deal gets a business case. The rep is credible because they shared account research & deep industry insights. The numbers are credible because they’re grounded in the buyer’s KPIs. The deal is won because the decision makers have what they need to make their decision.
Every deal over $75K gets decided on a business case. It’s your choice whether you write it or leave it to someone else.
A good business case takes six-plus hours by hand and is stale the day after it’s built, so sellers cut corners or leave it to the champion.
Supercase automates a level of effort that today is possible only for the most critical enterprise deals. Every rep is consistent and every case is on brand and on point.
- Level 1Product-basedLosing to No Decision
- Where deals die
- Early stage (avoidable)
- Champion assets
- Generic first call deck and a product demo
- How deals are sold
- “Harbor tour” product demo
- What opens the deal
- Inbound demo request or generic outbound
- most orgs are here ↓Level 2Hero sellersTop reps carry the team, the rest are dead weight
- Where deals die
- Bottom 80% of sellers
- Champion assets
- A rep’s spreadsheet, on a few deals
- How deals are sold
- Top reps sell to buyer priorities; the rest demo
- What opens the deal
- Top reps open with an insight of their own; the rest with the product
- Level 3Team-wideGood process, limited by capability & capacity
- Where deals die
- Senior decision maker says no in favor of higher priority issue
- Champion assets
- Lightly customized first call deck + case study
- How deals are sold
- Buyer-centric, subject to individual rep’s capability & capacity
- What opens the deal
- A shared point of view on the buyer’s problem
- Level 4SystematisedConsistent focus on problem not productachievable with
Supercase- Where deals die
- Product limitations, external market forces
- Champion assets
- Bespoke business case with root cause analysis, cost of inaction, change plan
- How deals are sold
- Buyer-centric, first draft written by AI, ready for collab with champion
- What opens the deal
- A priced hypothesis, before the first meeting; fit-score to priorities and COI rank the accounts
One case, three jobs.
Most business cases are written too late to influence the decision-making process. With Supercase, marketers and SDRs can build account-specific cases at scale. Once the account is handed to a rep, they have a first hypothesis to share and refine. Then the final, validated version is ready to arm the champion and set the stage for implementation and renewal.
Earn the meeting
Power your ABM and outbound with pitches built around each buyer’s initiatives, challenges and priorities.
Collaborate to close
Work through root cause, financial impact and proof points until your champion is confident they can close.
Implement and beyond
Address buyer risk aversion with a change plan and set the stage for expansion.
Why can’t we just build this with AI?
Every CFO is asking this today. The best answer you can give is “you probably could, but consider the cost first.” For Supercase, we’re confident that the effort of stopping hallucinations, getting the math right, keeping every case consistent and keeping up with the market outweighs the $20 per case you’d save.
When your buyers ask you the same question, use Supercase’s Build vs. Buy mode to compare the change effort and impact of each path, and let them make their own decision.
Read Build vs. Buy: Own the Convo →
Two ways to start.
Four weeks. One point of view. Your first 10 accounts.
- W1First draft
- W2Working session
- W3Lock it in
- W410 accounts live
Build your first case from a domain.
Free forever: the whole product, one active Supercase, no credit card.
Get started free