Frameworks, research, and practical guides for revenue leaders who want to fix the gap between great intentions and closed deals.
Free 2-minute diagnostic, personalized read on where your team stands.
We'll score your team across six dimensions, discovery, financial credibility, buying-committee awareness, and more, then give you a prioritized punch list of what to fix first. Real data from real teams benchmarks your result.
The Build vs. Buy conversation is the perfect opportunity to stand out, build trust, and start proving you offer real value. Don't let it slip from your grasp.
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The deal didn't die in your meeting. It died in the one you weren't invited to. Half of buyers who want your product won't fight for it internally, because the business case you handed them isn't worth the political risk to carry.
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Aaron Bean joins Casey Cheshire to unpack why buyer indecision, not competitor products, loses 61% of B2B deals, and how arming internal champions with CFO-credible business cases changes the math.
Listen now →The Build vs. Buy conversation is the perfect opportunity to stand out, build trust, and start proving you offer real value. Don't let it slip from your grasp.
Most enterprise deals don't die in a meeting with the vendor, they die in a meeting without one. The KPI that predicts forecast reliability isn't in your CRM. It's business case attach rate.
ROI focuses on the vendor, COI focuses on the pain. Why Cost of Inaction beats Return on Investment as a prioritization tool for buyers and a selling strategy for reps.
The deal didn't die in your meeting. It died in the one you weren't invited to. Half of buyers who want your product won't fight for it internally, because the business case you handed them isn't worth the political risk to carry.
Context first, examples before equations, and a clean through-line from canary to impact with adoption curves and Monte Carlo bands.
Replace opinions with an auditable Canary, govern with a short cadence, and prove value on a steady frame so decisions move fast.
A strong point of view isn't a slogan; it's an operator's take on a real problem and a fix you can stand behind.
CROs and RevOps leaders don't win approvals by dazzling people with slides; they win by making decisions obvious, safe, and fast.
Treat Do Nothing and DIY fairly on a steady frame, use buyer-owned math, and ask for the smallest, safest step to win approvals without theatrics.
How buyers and sellers should collaborate to fix urgent and important problems
The framework behind Supercase, written as two books in one. The selling half and the buying half meet in the middle, where the real decisions happen. If you want to understand why every problem has exactly three options and how to present them, start here.
Take the free 2-minute assessment and see where your team stands.
Take the Diagnostic →Demos, deep-dives, and conversations on building business cases that survive CFO scrutiny.
A five-minute walkthrough of the Supercase method: find and fix a real problem, collaborate with buyers, arm your champion, every rep, every deal.
Aaron Bean joins Casey Cheshire to unpack why buyer indecision, not competitor products, loses 61% of B2B deals, and how arming internal champions with CFO-credible business cases changes the math.
Watch a Supercase built live, from a prospect's domain to a CFO-grade business case in under two minutes.