A value-selling kit built on what you already have — your positioning, your existing collateral and your sellers.
The best sellers lead with the customer’s problem. Your collateral leads with your product.
Decks and one-pagers that open on features and screenshots
Every rep telling the story a different way
First calls that run on product, not economics
Content that gets read but doesn’t start conversations
New hires taking a quarter to sound credible
The Value Selling Sprint settles what you say and why in one working session, then rebuilds what you already have around it — the one-pager, the first-call deck, the content and the first call itself. Same brand, same design, told in a different order. We are not redesigning anything. Your positioning and your brand are never changed, and everything is built in close coordination with Product Marketing and Sales Enablement.
Working session to a kit in six weeks. One session with your marketing, sales and enablement leaders settles what you say and why; everything else in the kit is written from the signed version.
The first draft. A first version built from public data and what you already know — your deck, call recordings, win-loss notes.
The working session. Two to three hours with the room. New versions come back while everyone is still together.
Sign-off. Product marketing and enablement approve, then leadership signs off.
Into the kit. Everything else is written from the signed version — the model, the leave-behinds, the content and the first call.
Assets for each stage of the buyer’s journey: what they read before they call you, what you say on the call, and what you leave behind — all telling the same story.
The case everything else is written from — root cause, triggers, the number — settled in one working session and signed off.
Reframing collateral before agreeing what it should say produces prettier versions of the same thing. The workshop is where that gets settled, with product marketing and enablement in the room, so what comes out is theirs.
Product marketing owns the positioning this has to stay true to and sales enablement owns what happens after, so both are core stakeholders from the start and everything that comes out is theirs to own afterwards.
Written to be said aloud in a first call. It becomes the opening of the reframed one-pager and the first slide of the deck.
Stated as what goes wrong in their organisation, with no product and no category. Every later asset inherits this sentence.
The claim a point of view makes that messaging does not, and the one a buyer is most likely to argue with. It becomes the second block of the first-call deck.
Observable events that make the problem urgent. They drive account scoring, the content angles, and the questions in the first-call agenda.
A leading indicator that moves before revenue does, with the system it is read from — so the maturity model’s levels can be described in something measurable.
What continuing as-is costs, in words. The number comes later; this is the reasoning it rests on.
An actionable point of view needs three things at once, and the two people running your sprint cover all three.
Expert articulators. Buyer-centric value a room can agree on.
Expert math modelers. A number finance will check, not dismiss.
Technical infrastructure. Iterate, evaluate and roll out in hours, not months.
The math and the machinery: the impacts behind each step of the maturity model, the Cost of Inaction number, and the software the kit is configured in.
23 years in B2B sales strategy, RevOps and product marketing. Head of Revenue Strategy at Clari after it acquired his company, DealPoint. Built the Supercase modelling engine.
The words a room can agree on: the facilitated session, the point of view itself, and the reframe of your leave-behinds, your content and your first call.
Two decades helping go-to-market teams at Google, Microsoft, IBM and Lenovo sharpen their story and run account-based programs.
Start with a free 30-minute Value Selling consultation with a founder.
Prefer email? hello@supercase.ai
Your organization’s best thinking about the problem you solve, configured once and pressure-tested on your first 10 accounts.
Four weeks. One point of view. Your first 10 accounts.
supercase.ai/pov-sprintThe meetings your revenue teams run, assessed and rebuilt — mapped by team, with a playbook and a defined data set for every one.
One Cadence. CRO gets data. Team gets strategy.
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