We hate seeing good ideas die in committee.

Two founders, two decades each in B2B sales and marketing, building one system for the case for change.

Tom Williams

Tom Williams

Co-founder, CEO
Portland, Oregon
LinkedIn →Podcast guest profile →

Pipeline intelligence tells you which deals are at risk. It can’t fix the reason why.

Tom sold his previous startup, DealPoint, to Clari and led Revenue Strategy there. He built the Supercase modelling engine.

Background
23 years in B2B sales strategy, RevOps and product marketing. VP Sales across 35 countries.
The book
Slightly More Efficient Selling / Slightly More Efficient Buying, the framework behind Supercase.
Aaron Bean

Aaron Bean

Co-founder, go-to-market
Boston, Massachusetts
LinkedIn →

The story a seller tells has to survive a finance review. Most were never built to.

Aaron has spent two decades helping sales and marketing teams sharpen the story behind their value.

Background
B2B go-to-market strategy, account-based programs and product marketing, for mid-market and enterprise companies worldwide.
Clients
Have included Google, Microsoft, IBM, Intel, Lenovo, Nike and Walmart.

Making the global economy slightly more efficient, one buying decision at a time.

Talk to a founderWhy we built Supercase