Your buyer journey from first call to go-live, mapped with the people who run it, checked with customers who just lived it, and handed back as a plan every rep can share on every deal.
Most deals aren’t lost at the demo. They stall in the weeks after the buyer says yes.
Deals that slip after a verbal yes
Close dates that move with nothing new behind them
Buyers who don’t know their own approval steps — security, legal, procurement
Implementation surprises that surface after the contract is signed
Every rep running the timeline in their head
The MAP Sprint maps how your customers actually buy and implement, from the first call to “Thank God I Gave You Money Day”, and turns it into a plan your reps share with the buyer on every deal. It is built with RevOps, Implementation and Customer Success, and checked against customers who have just been through it.
Working session to a plan in four weeks. One session with the people who run your deals and your implementations maps the journey, recent customers check it, and everything else is built from the checked version.
The first draft. A first version built from your CRM stage history, recent closed-won deals and your implementation plans.
The working session. Ninety minutes with the room, mapping every stage from first call to go-live: who is involved, what has to happen and how long it really takes.
Customer validation. Interviews with recent customers about how they actually bought — the hidden steps, the real timelines and the friction they never told the rep about.
Into the plan. The checked journey becomes the deck, the template and the risk analysis, and your reps are trained to use them.
One buyer journey, in the forms a deal needs it: the map your team works from, the deck the buyer sees, the risks to watch for, and the template a rep fills in on every deal.
Every stage from first call to go-live — who is involved, what has to happen and how long it really takes — checked with customers who just went through it.
| 1Lane | Discovery | Evaluation | Business case | Approvals | Contract | Go-live6 |
|---|---|---|---|---|---|---|
| 2BuyerWhat they do | Agree the problem is worth solving | Shortlist & demosReference calls | Finance reviews the case | Security questionnaire★ Data-processing review | Vendor onboardingLegal redlines | KickoffFirst result |
| AcmeWhat we do | First call & discovery | Tailored demo | Build the case with the champion | Send the security pack | Order form★ Name the migration owner | Implementation planSuccess review |
| 3Who joinsBuyer side | Champion · Ops lead | + IT · end users | + CFO | + Security · IT | + Procurement · Legal | + Implementation lead |
| 4Typical timeMedian, 20 deals | 2 wks | 3 wks | 2 wks | 3 wks | 2 wks | 7 wks |
Your sales stages describe what the seller does. The buyer journey describes what the buyer has to do, decide and approve, which is where deals actually stall. The map is the version everything else is built from.
What the buyer has to do, decide and approve, in the order they actually do it. Most of the steps that slip a deal never appear in a CRM stage.
Who owns each step is visible at a glance, and so is how many of them sit on the buyer’s side, where the rep has no direct control.
Who joins at each stage — security, legal, procurement, finance — and what each of them needs before they say yes.
Elapsed time per stage from your CRM, corrected by what customers told us. The typical deal, not the best one.
Marked where a recent customer named a step the room missed. These are usually the ones that slip deals, because nobody on your side knew to plan for them.
The map runs to “Thank God I Gave You Money Day”: the day the customer sees the result. A deal that closes and then stalls in implementation is a renewal problem waiting to happen.
A mutual action plan needs three things at once, and the two people running your sprint cover all three.
Expert articulators. A journey the buyer recognises as their own.
Expert math modelers. Timelines from your deal data, not from memory.
Technical infrastructure. Templates and an interactive version, rolled out in hours, not months.
The machinery: the stage history behind the real timelines, the risk analysis, the template, and the interactive version if you want one.
23 years in B2B sales strategy, RevOps and product marketing. Head of Revenue Strategy at Clari after it acquired his company, DealPoint. Built the Supercase modelling engine.
The words a room can agree on: the facilitated session, the customer interviews, and the deck the buyer sees.
Two decades helping go-to-market teams at Google, Microsoft, IBM and Lenovo sharpen their story and run account-based programs.
Start with a free 30-minute MAP consultation with a founder.
Prefer email? hello@supercase.ai
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