You see stage.
You don't see risk.
The leading indicator your CRM misses is business case attach rate. Supercase attaches a credible case to every deal, so the metric becomes yours to manage.
You cannot manage a metric nobody records.
Stage tells you where a deal sits, not whether it can survive a finance review. Business case attach rate is the leading indicator of that, and it lives in nobody's dashboard. Meanwhile the share of deals that reach finance keeps climbing.
31% → 46%
finance participation in software buying, up 15 points in a single year.
49%
of software buyers had an already-approved purchase vetoed by the CFO in the last year.
In those same organizations, the CFO is also the biggest champion of software buying. Ahead of department heads, IT leads, and operations.
“Finance is not anti-software; it is pro-value. When the case for buying is clear, the CFO can become one of the strongest sponsors in the room.”
G2, 2026
Source: G2 2026 Buyer Behavior Report, published June 2026. n = 1,038 B2B decision-makers.
Pipeline Intelligence
A metric you can finally manage. With a business case on every deal, attach rate becomes a real pipeline signal, not a wishful one.
Process
A business case framework built into the deal workflow, not a PDF in a shared drive.
Enablement
Best-performing cases surface automatically, no quarterly playbook rewrite required.
You can see where every deal is. You can't see if any of them will close.
Stage, activity, close date, you can report on all of it. The one signal that actually predicts close rate isn't in your CRM.
Late-stage losses you can't explain from your CRM data.
You can report on stage, activity, and close probability. You cannot see whether a deal has a credible financial case, the one thing that separates deals that close from deals that go quiet.
A business case on every deal. Attach rate becomes a metric you can run.
Supercase gives every rep the workflow to attach a credible business case to every deal. With the artifact in place, you can pull attach rate into your existing pipeline reviews. You finally see which deals are financially credible vs. one CFO meeting away from going dark.
See the signal
your CRM is missing.
Business case attach rate alongside your existing pipeline data, so you know which deals are at risk before the quarter ends, not after.