Buyer indecision, not competition, is what kills the deals you should win. On this episode, Aaron Bean joins Casey Cheshire to share frameworks for arming internal champions with CFO-credible business cases and mapping the internal advocacy moments that decide whether a deal closes or stalls.
"Put that internal advocacy moment on the map. If it's not there, no one's optimizing it." , Aaron Bean
#champion#cfo#buyer-enablement#indecision
